It's kinda strange that they don't even try to include a photo of a paipo board in the marketing.
I can see a link to riding a paipo here: "It’s an effortless feeling. Like you’re floating, mindless, free." but the rest looks like it comes from the Surfers Journal. I'm not sure what "responsibly sourced" leather is:
Style
For us, the REEF Paipo sandal is love at first sight. REEF somehow managed to bring the cool minimal design of an Eames chair to your feet. Beautiful leather. Actual wood. Elegant, without any fuss. All in all, they’re the kind of sandals you wear when you’re sitting on a boat on Lake Como, considering your next big heist. But then, if your main sandal prerogative is simply being able to wear them to a nice dinner free of embarrassment, well, yeah, they work for that, too.
Comfort
The thing about the REEF Paipo sandal that you can’t understand by merely looking at pictures of them is just how comfortable they are. But take our word for it: the REEF Paipo sandal feels as good as they look. Their high anatomic arch provides all-day support. The wood chassis brings stability to the heel. And that leather, yeah, it’s soft.
Craftsmanship
Truth be told, three figures is a lot to shell out on a pair of sandals. But we believe the REEF Paipo sandal price tag is justified, and the biggest reason is the quality of the materials. Whether you get them in brown or black, they’re made from real, full grain (and responsibly sourced) leather. And from sole to strap, they boast subtle high-end features like a wood clip (again, real, high quality wood), seam-free lining, laser etching, and metal detailing. The REEF Paipo sandal is built not just to look good, but to last.
Impact
REEF made the Paipo sandal with a mission we could get down with. The leather is sourced from LWG Silver or Gold rated tanneries. They’re crafted without the use of environmentally-damaging PVC. And the sugarcane EVA midsole is 51% renewable. But perhaps most enticing is its durability. With both timeless style and long-lasting design, you won’t need another sandal for a long, long time. But like all things of the utmost quality, these come in a limited quantity, so scoop them while you can.